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  The Caltex Thought for 1955 - What is a Customer?

One of my earliest clients and very good friends (Edward Wright) once shared this gem of an image on Facebook. It is from Caltex of 1955 talking to "What is a Customer?".

Excusing the masculine wording of this and looking through to the concept of what is being said; it's very powerful and get's rave reviews.

Read it through, consider it deeply and many even print this out and stick it on their walls.

Enjoy and any questions please ask!

Edward Zia

The Caltex Thought for 1955.pdf